For more than 10 years in the entertainment business, All Group has been operating in five different areas: Events, Venues, Talent, Promotion and Sports. The company has its headquarter in Florianópolis, Santa Catarina, where it has prominant ventures in the area. With these ventures, All Group actively takes part in turning the city into a very attractive destination for tourists, both nationally and internationally, all year long. All Group also puts its signature on many other awarded and diverse events in many Brazilian cities and abroad, such as weekend parties and touring events that have gone through cities around South America, the United States and Europe. Company Awards Music Park - Top Tourism ADVB/SC Award - 2014 Music Park - Top of Marketing and Sales ADVB/SC Award - 2014 Folianópolis - Carnasite Award - 2013 Sports Do - Top Tourism ADVB/SC Award – 2013 Pré-Reveillon da Prainha - Best Summer Party Award - HIGH FLORIPA – 2013 Posh Club - Best Club Award - HIGH FLORIPA – 2013 Winter Play - Best Winter Party Award - HIGH FLORIPA - 2013 Winter Play - Cool Awards - 2013, 2012, 2011 e 2010 Carnaval Music Park - Top Tourism ADVB/SC Awards - 2011 Folianópolis - Top Turismo ADVB/SC Awards- 2010
All Group produces recognized events in the national and international scene. Some focused on electronic music like Winter Play Summer Play (Miami) , Black & Gold by Posh ( Monaco, St Tropez, Cannes, Lawn and São Paulo), and others with appeal of Brazilian music, as Axé Floripa, Carnafacul , Rosafolia and Folianópolis , considered the best off-season carnival in Brazil.
The mission of All Promo, which is in continuous expansion, is to help develop and promote brands for our clients, always through creative and fun approaches. Some of All Promo clients are: Feel Good, Mastercard, Moet Hennessy, Aurora Alimentos, Grey Goose, Spirit Santo, Heineken, Tim, Veuve Clicquot.
All Group owns important ventures in the entertainment and restaurant business. Some of our highlights are the Music Park complex in Jurerê Internacional, formed by the music venues Pacha Floripa, Stage Music Park, Posh Club, Terraza and Garden Music Park, and the Music Park Balneário Camboriú, formed by the clubs Live, The Room, Terraza and Lob. Other successful business ventures are: Café de La Musique, Jurê and Second, which collaborates actively to transform Florianópolis into an international hotspot among cities such as Saint Tropez, Miami, New York and Ibiza.
Presenting many segments of the music industry, All Group has become a pathway for booking concerts of well-known singers and DJs, such as Ivete Sangalo, Roberto Carlos, Wesley Safadão, Jorge e Mateus, Luan Santana, among many others. With more than 10 years in the entertainment market, All Group keeps searching for new talents, adding to it its tradition of great relationships and know-how in the area.
All Group’s sports segment owns the biggest mountain trekking brand in South America, the Mountain Do. The race goes through sand dunes, trails, beaches and other unusual terrains, providing difficult challenges and beautiful sceneries for its participants. Some of the national locations where the races are held are: Florianópolis (Lagoa da Conceição and Costão do Santinho), Canela (Rio Grande do Sul), Campos do Jordão (São Paulo), Visconde de Mauá (Rio de Janeiro) and Fernando de Noronha (Pernambuco). Among the international spots are: the desert of Atacama (Chile), Ushuaia (Argentina) and Machu Picchu (Peru). The company also promotes fraternization among athletes, families and friends with two other major events: the Disney Magic Run, a race where Disney characters join the fun, and the Beto Carrero Marathon, the only night race held inside a theme park in Brazil. Beto Carrero is an amusement park located in the Penha district, on the coast of Santa Catarina.